Chasing the Monster Idea: The Marketers Almanac for Predicting Idea Epicness


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Occasionally, we create ideas that have size, shape and form.


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Monsters are rare and, as such, are prized. We all want to generate more monster ideas but monsters can be anything, we have no idea what they look like. What makes a monster idea? I didn't just read this book. I studied it. I took notes. Pages and pages of notes, so I could commit these concepts and questions to memory.

Chasing the Monster Idea

I now feel prepared to test my ideas so that at least I know that if they fail, it will be a smart failure. I even got a bit choked up in the last chapter because I came to the conclusion that I have been a "just" person who's terrified of failing for years instead of a "what if" person who realizes that greater risks bring greater rewards.

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And that needs to change NOW. Stefan's writing style is funny and personable, making the information he presents easy to digest. He takes you through the process that will help you to recognize your own Monster ideas, pulling you into the action using dynamic narrative and relevant, real world examples. The overview given for each example is detailed but if you need more info, corresponding online links are included for most.

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I plan on incorporating what I've learned from Stefan into my own creative process. I believe anyone involved in generating ideas for marketing would absolutely benefit from reading this book! Format: Hardcover. As a writer and speaker on creativity-related topics, I've been a long-time admirer and fan of Stefan Mumaw.


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His Creative Caffeine books are amazing works, chock-full of fun, meaty exercises for ideation. So I had high expectations for this new book. And Mumaw didn't disappoint. His seven-step process for determining the monster level for ideas is dead-on.

Chasing the Monster Idea: The Marketer's Almanac for Predicting Idea Epicness

I especially liked his discussion on the steps of Emotional Response and Storytelling. Storytelling is the secret ingredient of big ideas -- as Mumaw puts it: "In every monster idea we've examined in this book, there are primary elements of story present because story is the 'sticky' quality to each of the campaigns.

And Mumaw speaks from experience -- he's not some ivory-towered college professor drawing from theories but rather an in-the-trenches designer and ad guy who is daily fighting the good fight to deliver winning ideas to the brands, products and clients he serves. This is real-world stuff coming to you from a real-world participant in the world of creativity. Buy this book. You'll have fun with it and be better off for it.

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Chasing the Monster Idea: The Marketer's Almanac for Predicting Idea Epicness

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Sell on Amazon Start a Selling Account. AmazonGlobal Ship Orders Internationally. Amazon Rapids Fun stories for kids on the go. ComiXology Thousands of Digital Comics. DPReview Digital Photography. East Dane Designer Men's Fashion. Throughout the day, you are asked to be creative, to come up with new and better ideas. So what do you do when you need a creative jolt for your brain? Now you can turn to Caffeine for the Creative Mind. This collection of short, focused creative exercises is just the boost you need get your brain working.

In the first wave of e-commerce, the challenge for designers was to create new websites for clients. Now that challenge has changed. To meet the shifting demands of the digital marketplace companies are asking designers to help them upgrade of revamp their existing sites - an entirely different and often much more difficult proposition.

Featuring in-depth case studies of 22 redesigned websites, this book uses a before-and-after model to reveal the purpose of the original site, the reasons it was no longer effective and the specific ways each designer solved those problems through redesign.

Chasing the Monster Idea: The Marketers Almanac for Predicting Idea Epicness Chasing the Monster Idea: The Marketers Almanac for Predicting Idea Epicness
Chasing the Monster Idea: The Marketers Almanac for Predicting Idea Epicness Chasing the Monster Idea: The Marketers Almanac for Predicting Idea Epicness
Chasing the Monster Idea: The Marketers Almanac for Predicting Idea Epicness Chasing the Monster Idea: The Marketers Almanac for Predicting Idea Epicness
Chasing the Monster Idea: The Marketers Almanac for Predicting Idea Epicness Chasing the Monster Idea: The Marketers Almanac for Predicting Idea Epicness
Chasing the Monster Idea: The Marketers Almanac for Predicting Idea Epicness Chasing the Monster Idea: The Marketers Almanac for Predicting Idea Epicness
Chasing the Monster Idea: The Marketers Almanac for Predicting Idea Epicness Chasing the Monster Idea: The Marketers Almanac for Predicting Idea Epicness
Chasing the Monster Idea: The Marketers Almanac for Predicting Idea Epicness Chasing the Monster Idea: The Marketers Almanac for Predicting Idea Epicness
Chasing the Monster Idea: The Marketers Almanac for Predicting Idea Epicness Chasing the Monster Idea: The Marketers Almanac for Predicting Idea Epicness
Chasing the Monster Idea: The Marketers Almanac for Predicting Idea Epicness

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