Finding Rachel

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Wesley Legions twin sister, Rachel, dead for twenty-six years, speaks to him, he dismisses it as a trick of his imagination. But when it occurs again, this time feeling her presence and the touch of her hand, he cannot but relate it to the symptoms of one of his patients for whom he has ordered Electro Convulsive Therapy. Now, doubts about his professional judgment and the very tenets of psychiatry threaten to destroy his career as well as his carefully constructed persona. At home in upscale La Jolla, his beautiful wife, Ashley, their six-year-old son, Davie, and his devoted Aunt Winnie, complete a picture of harmony.

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But its an illusion, shattered by his wifes abuse of alcohol and his remoteness. With the onset of hallucinatory symptoms, doubts about his profession and marital discord collide, he escapes to the Mojave Desert determined to locate the cave in which Rachel died and solve the puzzle of her death.

The desert offers a rugged terrain of mystery and serenity, of danger and romance. Its here that he meets Ginger and Samantha, learns the myth of the caves, and encounters phenomena that will forever challenge his belief system. Here at Walmart. Your email address will never be sold or distributed to a third party for any reason. Due to the high volume of feedback, we are unable to respond to individual comments. Sorry, but we can't respond to individual comments. Recent searches Clear All. Update Location.

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FIP Audience Stories – Rachel Sklar from Pit Vidura | | Finding Impact

Pre-Black Friday deals are here! Start saving big now. Shop now. Report incorrect product info or prohibited items. Finding Rachel - eBook Average rating: 0 out of 5 stars, based on 0 reviews Write a review. Can you tell me a little bit about your process, like how you help a client articulate their voice? Well the most effective process is to be part of the overall brand strategy. So one of my favorite projects was working for a personal injury law firm, and it was part of a rebrand. How are you different from other law firms?

What do you bring to the table that we wanna convey, that nobody else does? And how do you like to connect with your clients? What are your clients saying they need? When do they tend to seek you out, and in what ways? Larry: That must be an interesting. How much of your work is kind of coordinating and aligning folks across those different activities that show what the voice is already?

And like you said, a lot of times there are different people involved. There needs to be some common thread. Larry: But there must be some ethnography as well. You were talking earlier sort of talking to the stakeholders and getting a sense of the institutional kind of perception.

Like talking to the customer service person for example. Larry: Can you tell me more about, is that, do you approach it that way like a researcher?

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Rachel: Well a lot of it depends on how much a company has already put into branding. But a lot of it is really understanding the audience. How do these people normally talk? How do they normally think?

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How do, what do they need to feel excited about your brand? Larry: That kinda gets to something we also talked about earlier. Rachel: Yes. And you see that a lot in voice descriptions. And actually it drives me crazy. But some people have nailed it. Can you think of a good example of somebody who has really nailed the conversational voice? I think Microsoft does it well in a lot of their consumer communications. I might need to circle back on that one.

Larry: Okay, yeah. But hey, one thing that occurred to me as we were talking here. You talk about the famous MailChimp voice and tone guide, and how that manifests. How do you distinguish between, and put together … tell me about your thoughts on voice and tone as a pair. I like to think of it as … When I was a kid my mom did the cooking in our family. While she was cooking dinner I was often in my room, on the top bunk, with a book. Time to eat. Come on. But the tone is different because the situation is different.

Rachel: And the way you see this played out with brands is … Take, for example, Target. It might be something that is really approachable and relaxed, but the tone is gonna be different because the situation is different. Larry: Mm-hmm affirmative. I think that example of your mom was a perfect way to keep that in mind, cause I think we can all relate to that, the escalation. Rachel: Right, and your mom might have used three different statements to convey the rising levels of urgency. And her wording would have been different.

Larry: Yeah. Larry: Oh it was authentic, and it was … she had a well-established brand as a parent. So back to kind of how you do this, working with the clients. We were talking also earlier about how you work mostly as a consultant. Larry: But anyhow, tell me about what you think of the benefits of operating in that realm as opposed to an agency or an in-house person. Rachel: Agencies are great. So you might get one writer one week, and then for the next project the next week you might get a different writer. There might be some back and forth. It might not always be the same person.

As a client, that would be something to explore with the agency if that was important to you. And that person gets the voice. They get the nuances of it. Rachel: Yeah, it varies. A couple of my clients, I do work on retainer. It just sort of evolved that way after doing some projects for them and building up that relationship and building up that rapport.

#35: Rachel McLelland on Finding Focus and Purpose

And then as I get more knowledge with their brand I can add more value, because then I can start recommending things and be in more of a consultant role. Is that how it works? Rachel: Yeah, sometimes. Times change, trends change, audiences change. Larry: Well yeah. Rachel: Right now I have the range.

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Finding Rachel Finding Rachel
Finding Rachel Finding Rachel
Finding Rachel Finding Rachel
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